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About us

28 Ruby Lane is a NSW-based online women's fashion boutique, proudly run by mother-and-daughter duo Debbie and Tegan.

We offer carefully curated fashion in sizes 8–18, featuring timeless styles, effortless everyday wear, cosy knits and seasonal favourites.

Our passion is helping women feel confident, comfortable and beautiful in their own skin, with pieces designed to be worn and loved season after season.

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