Australian Women's Fashion Online — Sizes 8 to 18

Welcome to 28 Ruby Lane — your go-to online women's fashion boutique, run by a mum and daughter duo from Camden, NSW.

Whether you're after a gorgeous dress for the weekend, a fresh new top for work, or something special for a night out, we've got you covered. We carefully curate every piece so you can shop with confidence — stylish, affordable fashion that actually fits and flatters, in sizes 8 to 18.

We ship Australia-wide, with free delivery on orders over $150. Local to Camden? We offer free drop-off too. Shop now, pay later with Afterpay — because looking good shouldn't have to wait.